Art of Roof chooses PrimaTherm® from Prima Coating for a high-performance, energy-efficient roof. Here’s why:

Step 1: Definition of Essential Criteria
Before choosing the ideal coating, Art of Roof identified essential criteria such as preventing bitumen bleed, maximizing solar reflectance, and ensuring long-term durability. Prima Coating’s PrimaTherm® cool roof coating was selected for these reasons:

Adhesion Primer

PrimaTherm® stands out with an exclusive, unmatched bonding primer developed after five years of research and development. It provides robust adhesion without compromising the roof’s integrity and prevents bitumen bleed.

Anti-Infrared Reflective Coatings

PrimaTherm®’s reflective layers are extremely effective (Solar Reflectance Index of 120), block infrared rays, and reflect up to 95% of solar radiation to reduce absorbed heat.

Mineral UV-Protective Resin

The system’s mineral resin delivers unmatched robustness, ensuring 15–20 years of protection against weather and UV with an SRI of 119, as well as self-cleaning properties.

Step 2: Elimination of Alternatives
Different alternatives were examined and ruled out:

Competing Reflective CoatingsNone could match PrimaTherm®’s performance, particularly in terms of adhesion and weather resistance.

Insulated MembranesDespite their promise of insulation, they did not meet the adhesion and solar reflectance criteria.

Silicone-Based CoatingsAlthough offering UV protection, they lacked reflective efficiency and durability.

Elastomer-Based CoatingsAlthough elastic, they did not meet the required solar reflectivity and adhesion standards.

Conclusion: Undisputed Superiority of the PrimaTherm® System
After a methodical evaluation process, PrimaTherm® proved to be the optimal choice. Each layer of PrimaTherm® was assessed, confirming its superiority in terms of performance, durability, and energy-efficiency for an exceptional service life.