Art of Roof chooses PrimaTherm® from Prima Coating for a high-performance and eco-friendly roof. Here's why:

Step 1: Defining the Essential Criteria
Before choosing the ideal coating, Art of Roof identified essential criteria such as preventing bitumen bleed-through, maximizing solar reflection, and ensuring long-term durability. The PrimaTherm® cool roof coating from Prima Coating was chosen for these reasons:

Bonding primer

PrimaTherm® stands out with an exclusive and unmatched bonding primer, the result of 5 years of research and development. It ensures strong adhesion without compromising the integrity of the roof and prevents bitumen bleed-through.

Infrared Anti-Reflection Layers

PrimaTherm®'s reflective layers are extremely effective (Solar Reflectance Index of 120), blocking infrared rays and reflecting up to 95% of solar radiation to reduce absorbed heat.

Anti-Ultraviolet Protective Mineral Resin

The mineral resin in the PrimaTherm® system offers unmatched robustness, guaranteeing 15/20 years of protection against weathering and UV rays with an SRI index of 119, as well as self-cleaning properties.

Step 2: Eliminating Alternatives
Different alternatives were examined and discarded:

Competing Reflective Coatings: None could match the performance of PrimaTherm®, especially in terms of adhesion and weather resistance.

Membranes with Integrated Insulation: Despite their promise of insulation, they did not meet the criteria for adhesion and solar reflection.

Silicone-Based Coatings: While offering UV protection, they lacked reflective efficiency and durability.

Elastomer-Based Coatings: Although elastic, they did not meet the standards for solar reflection and adhesion.

Conclusion: Undeniable Superiority of the PrimaTherm® System
After a methodical evaluation process, PrimaTherm® proved to be the optimal choice. Each layer of PrimaTherm® was evaluated, confirming its superiority in terms of performance, durability, and eco-energy for an exceptional lifespan.